From Pharma to Food Innovation: The Story Behind Diabexy
When India Startup Times featured Lokendra Tomar, founder of Diabexy, the spotlight was on a journey that goes far beyond business. With over 20 years in the pharmaceutical industry, Tomar shifted his focus from selling medicines to proving that food and lifestyle can be as powerful as medicine.
Starting his career as a pharma salesman, he was never satisfied with just promoting drugs. His first innovation, a nutrition product for pregnant women, paved the way for his biggest leap—Diabexy. Inspired by the concept of glycemic load introduced by Harvard’s Dr. Walter Willett, Diabexy redefined how food impacts diabetes management.
Today, Diabexy is trusted by thousands across India. Many customers report stable health and reduced dependence on medication, thanks to its unique low-glycemic food products, including a sugar alternative made with oligofructose.
For Tomar, the mission is clear: prevention before prescription. He believes that competition is secondary to innovation and that simplifying health science is the key to helping people make better choices. His social media presence, built on simple language and relatable examples, has further strengthened this movement.
Looking ahead, Tomar envisions Diabexy becoming one of India’s biggest food brands before expanding globally. At its core, the goal remains simple—creating a healthier population free from preventable lifestyle diseases.
Diabexy’s story is proof that with purpose-driven innovation, food can truly transform lives.
